October 13, 2025

Two-Thirds of Crypto Investors Plan to Increase Holdings — Bitget Survey Reveals Retail Bullishness Amid Market Uncertainty

Illustration of an investor analyzing Bitcoin growth with upward financial charts and a globe in the background.

The mood across global crypto markets remains surprisingly optimistic despite bouts of volatility and regulatory crossfire. According to Bitget’s Q3 2025 “Crypto Confidence Report”, nearly 66% of global crypto users say they plan to increase their digital asset holdings in the coming months — signaling that retail sentiment remains firmly bullish as Bitcoin hovers near record highs.

This renewed enthusiasm is being driven by improving macro conditions, rising institutional adoption, and a growing belief that the next bull cycle could eclipse 2021’s peaks. Yet, while optimism runs high, experienced investors are asking whether sentiment alone can sustain market momentum in a year defined by monetary tightening, geopolitical shocks, and shifting regulation.


Emerging Market Optimism Leads the Way

Bitget’s survey — based on responses from over 15,000 participants across 30 countries — highlights that emerging markets such as Nigeria, India, and China show the strongest conviction. Nearly half of respondents in these regions expect Bitcoin to hit between USD 150,000 and USD 200,000 during the next bull run.

This contrasts with sentiment in mature markets like the U.S. and Western Europe, where investors appear more cautious amid tighter regulatory scrutiny and macroeconomic uncertainty. Analysts note that high inflation, currency depreciation, and limited access to traditional finance in emerging markets are reinforcing crypto’s appeal as an alternative store of value and investment vehicle.

A BeInCrypto analysis noted that the survey’s findings align with rising trading activity and wallet creation in these markets, particularly among younger, tech-savvy investors who view Bitcoin and stablecoins as hedges against local economic volatility.


Why This Matters for Investors

The surge in retail optimism could drive short-term momentum in the digital asset space — particularly for exchange tokens, large-cap altcoins, and DeFi projects tied to consumer adoption. Historically, retail-driven bull runs have preceded broader institutional participation, amplifying both upside potential and volatility.

However, the current cycle presents a nuanced picture. While institutional flows into Bitcoin ETFs and tokenized assets have accelerated, much of the trading volume growth still stems from retail speculation. As CoinShares data shows, retail-led rallies can quickly reverse if macro sentiment shifts — especially if the Federal Reserve maintains a restrictive policy stance or if regulatory clarity around stablecoins and tokenization stalls.

For investors, the key question is sustainability: can the current wave of optimism translate into long-term capital inflows, or will it fade once speculative froth returns?


The Sentiment Gap: Retail vs. Institutional Behavior

While retail investors appear eager to “buy the dip,” institutional players remain selective. Data from Bloomberg Intelligence suggests that hedge funds and family offices are shifting toward liquid, regulated crypto vehicles such as spot ETFs rather than direct token exposure.

This divergence could create a temporary sentiment gap — where retail enthusiasm outpaces institutional conviction. In past cycles, such gaps often resulted in market corrections before structural support caught up. Still, if Bitcoin maintains its range above the USD 90,000 mark and institutional inflows persist, the retail narrative could become self-reinforcing.


Future Trends to Watch

  1. Emerging Market Adoption: Countries with volatile currencies and limited access to banking may continue to dominate retail inflows. Watch for rising exchange registrations and wallet activity in Asia and Africa.
  2. Stablecoin Expansion: As cross-border usage rises, stablecoins could serve as the bridge between crypto enthusiasm and real-world adoption — a theme JPMorgan estimates could add $1.4 trillion in new U.S. dollar demand by 2027.
  3. Regulatory Calibration: Governments in the U.S., EU, and Asia are preparing to roll out comprehensive crypto frameworks in 2026. These could reshape access, taxation, and token classification — impacting both volatility and valuation.
  4. AI and Tokenization Convergence: With financial institutions experimenting in tokenized securities and prediction markets, the intersection of AI analytics and decentralized finance could emerge as the next frontier for capital inflow.

Key Investment Insight

Investor psychology is clearly swinging back toward risk-on sentiment in crypto — but sentiment is not strategy. Retail conviction may fuel rallies, yet institutional positioning, regulatory clarity, and macro liquidity will determine which assets sustain gains through 2026.

For now, investors should focus on:

  • Quality over quantity: Allocate toward projects with strong fundamentals and transparent governance.
  • Liquidity risk management: Avoid overexposure to illiquid or highly speculative tokens.
  • Diversification: Hedge exposure with assets that benefit from the same macro tailwinds — such as AI infrastructure stocks or fintech equities tied to blockchain growth.

As optimism spreads through digital markets, understanding what drives sentiment — and when it becomes excessive — remains critical. Retail enthusiasm may light the spark, but institutional conviction and regulatory clarity will decide how far this rally runs.

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